3-Minute Read
by Kevin Pointer Sr.
The above figure was adapted from a YouTube video entitled How many social networks should I be on for my business?, by Five-Minute Social Media, 2018
Just Starting Out? Water LinkedIn. Make Money.
Let’s be entirely honest: social media “likes” and dancing video trends feel good, but a viral TikTok video of a dancing bird playing a hand of cards is not going to necessarily pay your bills or secure higher-ticket B2B work for a small business like mine, Krush Point. As Keith A. Quesenberry suggests in Social Media Strategy, far too many business owners launch several social media channels simultaneously simply because “everyone else is doing it,” creating a chaotic jungle of noise that gets completely in the way of moving toward making real money. When you operate with an overly hurried mindset that keeps parroting in your ear that “more is more”, you risk spreading your limited resources too thin rather than building thoughtful and effective social media activities and plans.
This scenario brings to mind a powerful visual analogy from a social media strategy video produced by Five-Minute Social Media regarding why less . . . is actually more — especially for new businesses!
Imagine a small business that has three separate potted plants sitting on a deck — with each plant representing a different social media outlet: Facebook, LinkedIn, and Instagram. If the owner has limited time and tries to water all three simultaneously, the moisture spreads too thin, and every single one of those plants will wither and die. But if you focus on sprinkling your limited water on just one single plant — in the case of Krush Point, LinkedIn — then that plant has a genuine chance to grow, take root, and thrive.
When analyzing where a bread-and-butter local marketing brand like Krush Point should plant its flag to find clients who actually have the budget to fund marketing and creative projects, the choice should be dictated by factors like platform demographics, the native intent of the platform, and the unique user culture of the environment. This is why LinkedIn is not just an alternative; it is the definitive social media business platform for businesses large and small alike.
To see why a service-oriented marketing local business like Krush Point might want to prioritize LinkedIn as an initial social media outlet to focus on, consider these five core benefits of this stellar outlet called LinkedIn:
- LinkedIn Has Premium Audience Demographics: LinkedIn effectively reaches a captive pool of business owners who tend to have significantly higher education and income levels than casual scrollers, matching the exact profile of clients who can afford specialized websites and graphics.
- LinkedIn Fully Aligns With the PESO Framework: It seamlessly executes the complete model by providing a native engine for targeted Paid advertising and sponsored content, a reputable channel to build Earned industry visibility, a high-engagement space for Shared community amplification, and an authoritative destination to publish your Owned proprietary professional insights.
- LinkedIn Tracks Core Buyer Behaviors: LinkedIn effectively facilitates simple, strategic tracking frameworks to tie your high-level business objectives directly to core buyer behaviors.
- LinkedIn Has Little to Zero Consumer Distractions: This serious-oriented social media platform eliminates the silly, fast-paced entertainment noise found on other networks, ensuring that your business insights and offerings match the professional mindset of people looking to do business with you — often with credit card in hand!
- LinkedIn Lends Itself to Algorithmic Longevity: LinkedIn currently prioritizes native, educational, long-form information text over rapid-fire trends, giving your specialized expertise a significantly longer shelf life with which to build small business market authority.
To survive in today’s social media landscape, an effective social media strategy should prioritize a circular, two-way social media approach. Such a two-way cycle places the consumer directly at the center of their own unique journey. On LinkedIn, as Quesenberry points out, this social media two-way feedback cycle becomes an elite asset. On LinkedIn, this social media two-way feedback cycle becomes an elite asset. Because professionals use the platform intentionally to cultivate industry networks, this serious environment provides the perfect daily hydration for an emerging business such as Krush Point to connect directly with its customers, while natively using deep analytics and touchpoints that can turn cold outreach situations into active business engagement before potential clients ever jump onto a sales call.
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Quick Question: If you look closely at your current social media presence, are you accidentally spreading your resources thin across three or four channels, or are you actively watering the one platform, such as LinkedIn, in a way that actually strategically feeds your small business growth in a more planned way?”
References
Quesenberry, K. A. (2026). Social media strategy: Marketing, advertising, and public relations in the consumer revolution (4th ed.). Rowman & Littlefield.
Dietrich, G. (2023, January 10). A 2023 PESO model primer for communications. Spin Sucks. https://spinsucks.com/communication/peso-model-primer/
Five-Minute Social Media. (2018, February 21). How many social networks should I be on for my business? [Video]. YouTube. https://www.youtube.com/watch?v=KECQlj602yM